Hiring the right UX/UI design team for your Mobile and Web development is never easy. What you see as an outstanding portfolio of work, may not guarantee a great end-product for you. You need to be aware of your product design needs, the constraints and the UX team’s strengths. And spend some time with the potential UX/UI team to see if the partnership will deliver.
Here’s a quick 5 point checklist before you zero-in on the UX team for your next design project.
1. A Great Portfolio – This is one thing you will see at any design firm.But this is not what should matter to you while reaching to a conclusion. Rather, start by looking at the company’s work. Look at their industry and domain experience. Look for experience across different form factors; web and mobile. Across different operating systems; iOS, Android. Look for experience across consumer and enterprise verticals.
2. Jack of All Trades – Talk to the design team. Be extremely wary of titles like UX/UI/HTML/CSS all-in-one expert. UX design is a really vast field. It borrows from user research, ethnography, human factors, information architecture, interaction design, visual design to name a few. Someone claiming to be a jack of all trades should set the alarm bells ringing and you need to exercise caution.
3. Yes-Men Attitude – Design is very subjective. If the design team is a bunch of yes-men agreeing to all you are saying, then there is a problem. A good designer needs to have the ability to explain the rationale behind design decisions. He or she should be showing you the right door to enter instead of agreeing to all subjective opinions.
4. Strategic Design Thinking – UX does not start with a wireframe. UX design is a process. A good UX designer will be able to think holistically, analytically and strategically about the problem. He or she will never jump to design from day one. A good designer will ask you a number of questions during the entire journey before arriving on any designed artefact.
5. End User Advocates – There is no one-size-fits-all approach to solving a design problem. You may have the luxury to conduct elaborate research, but in many cases, you may be short on budget and/or time. In either case, a good UX designer will take in all the constraints into account, and still find a way to include the end users. If you find the design team shows no curiosity to include the end users in the process, the design will be subjective.
Now that you have an insight into what to look for in a UX/UI team for your next design project, go ahead and talk to a few firms before you decide on the best fit for the job. Remember, there is no one-size-fits-all approach to design. It’s often horses for courses and the right design team will factor in all your requirements with an open mindset in a consultative approach.
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