Category: Idyllic Software

Marketing Automation – May the Force Be with You

Marketing Automation

At the start of the year, we got a Marketing Automation expert onboard to boost our inbound efforts. On his recommendation, we decided Salesforce and Pardot are the best bets for us in our lead nurturing and lead generation efforts. The other Content Marketing professional on the team readily agreed. For they worked together as team in the past and generated a few millions in revenues using Salesforce and Pardot for a large company. They had a strong case to use Salesforce. We are a small organization and until that point we were content using marketing automation tools built for SMEs, though they were two different softwares.

The False Start

It took us almost a month to get in touch with the Sales team as they were busy with the holiday season and then getting back to work in the new year. Precious few weeks lost for us trying to chase the Salesforce sales team. Finally, when we did get hold of a Salesperson the process was quick, I must admit. We signed up for Salesforce and Pardot licenses with convenient payment terms. Little did we realize, what was in store ahead. We were promised multi-tier support through a local implementation partner for database migration and user training. In addition, we would have access to the global support teams across time zones and geographies.

Sloppy Implementation

The implementation partner is a busy one-man-show, handling multiple clients across different cities. He had little or no time for us to get into the finer aspects of the implementation. His team was below par and most of the time clueless about handling multiple databases, much less implementing the full suite of SFDC and Pardot features. So, the database migration which was promised to be done in 2 weeks took well over 5 months to complete. Given that our Inbound team had prior experience of using Salesforce/Pardot we started running the campaigns within the first month on our own, with little support from the Salesforce partner.

The Pandora’s Box

That’s when the Pandora’s box opened up. Soon after we sent out our initial emails, we got a spam alert from the Pardot team. The reason is high bounce rate. The inbound team checked for all hygiene spam red flags, found none. We used all email best practices and avoided any potential pitfalls. We realized it’s the Gmail IDs that bounced. Most of our clients are startups and they operate with Gmail accounts. Pardot was just not able to deliver to Gmail accounts. We raised multiple tickets with the global team but to no avail.

Another big letdown was Pardot was unable to track prospects who sign up the Contact Us form on the website. There was no trace of the referring site or which pages the prospect visited on the website. Again, neither the global support team nor the local implementation partner had any answers.  In addition, there were multiple lead scoring errors, tracking errors and more – it’s an endless list.

Marketing Automation & Data Security

Things hit a new low when our team discovered to our utter dismay, that the Salesforce implementation partner had used some of our data to showcase our drip campaigns to prospective clients. What’s surprising is the campaign was set up by our in-house Marketing Automation expert and screenshots of our database were being sent to their prospects without our consent. This amounts to blatant violation of the NDAs signed and a potential security breach. When we brought this to the notice of the Salesforce team they did pull up the partner and an apology mail was  sent. But we revoked all access to the databases, Salesforce and Pardot platforms, choosing to share screens when required.

The Consolation (if any)

The story continued, with the inbound team trying to salvage the best out of a bad bargain. Their credentials and professional integrity were at stake. Towards the end of August, they were contacted by a Customer Success Manager from Australia, who was in town for the Salesforce Basecamp event. Ironically, the event is organized to highlight Salesforce Success stories and showcase future developments. The Manager in question met with the team, listened to their grievances patiently and promised to make things right. To her credit, she wrote a few mails to the Sales and Support team but again the response was lukewarm at best from the support team. The local account/sales team couldn’t care less. They didn’t even bother to call in spite of repeated assurances to the contrary from their global counterparts.

To sum it up, there’s no respite to our Salesforce woes so we started looking beyond Salesforce. We are wiser now, though it cost us a few thousand dollars and we lost some valuable time in the process. Maybe the platform is not for businesses like us. It is built for enterprise clients with deep pockets and an appetite for more products/licenses. The entire Salesforce machinery let us down and for a small business like us it’s a big setback.

Once bitten, twice shy. We will make a smarter choice next time. Or maybe we’ll build a marketing automation platform for businesses like us. Until then, for those of you who are on it, may the force be with you.            


Idyllic Named a Top Mobile App and Web Developer on Clutch!

Clutch Top App and Web Developers

Clutch an independent Research, Ratings and Reviews firm based in Washington D.C., has recently announced its list of top Web and App Development companies. The much coveted industry list is based on in-depth research, independent evaluation of projects executed and client interviews by Clutch analysts. Clutch regularly undertakes this meticulous exercise to help clients identify the best agencies and developers across the world.

Clutch ratings are based on genuine feedback from clients and the firms’ ability to deliver high quality scalable solutions. The diligent methodology covers various parameters and takes into account multiple factors to identify the best performing agencies. In recent times, the Clutch list has evolved into a reliable yardstick to evaluate a web and app development firm’s capabilities.

So it’s a matter of pride, as Idyllic is named as one of the best web development and app development firms on the list. Idyllic has consistently featured on Clutch’s Top Ruby on Rails Development, Web Development, App Development, Top Indian Firms lists.

At Idyllic Software, we are a leading design and development studio with a sharp focus on user research and design thinking, enabling us to move our clients’ businesses forward. Our clients are most important to us, and we work hard to build trusting, positive relationships with our clients. We are glad that this approach is paying off, as we were just named as one of the Top App Developers in Mumbai by Clutch in their annual research.

Clutch’s research covers mobile app development companies like us  around the world. Their complex research methodology evaluates companies on a number of qualitative and quantitative factors to determine the best firms. Most importantly, dedicated Clutch analysts speak directly with clients to gather information on how each company performs, producing full-length reviews for company profiles highlighting each company’s strengths and weaknesses.

Idyllic’s Clutch profile is full of positive feedback from our clients. As of now, we have received 11 positive reviews from our clients! Below are some excerpts from our happy clients:

“I was amazed at how quickly Idyllic could comprehend the business aspects of what we were building. They asked the right questions and didn’t waste our time. Idyllic gave us good inputs and helped us improve the design, rather than being a run of the mill company that builds software based on the requirements given. Idyllic never behaved like a contractor. They tried to solve the problem, working with us in order to achieve our goals and making sure that the business was satisfied.”

Director of Software Engineering, Sears

“Idyllic is a very specialized and talented Ruby on Rails shop, which was not a common model at the time. They have a solid understanding of the mechanics we use.”

CTO, SaaS Provider

“After spending time with Idyllic’s team and their founder, I’ve come to value their integrity and leadership. Whenever we had any concerns or questions, Idyllic’s Principal responded to us. I could tell that his team believed in his leadership and followed the integrity he set in terms of how to work with clients, how to follow their needs, what the code quality standard is, and so on. Idyllic’s Principal does an excellent job in exuding his passion for technology. I’ve come to look for the same elements in other relationships.”

Founder, Project Travel

We are proud that our clients have so much encouraging feedback to share on Clutch, and we look forward to growing our Clutch presence in the near future!



Just Arrived in Vancouver. Open for Business.

Just Arrived in Vancouver

Idyllic Who?

We are a boutique design led development company, that has just arrived in Vancouver. So why should you care? Honestly, it doesn’t make a difference to your life. But we are here to make a difference, to Vancouver’s thriving tech community, the burgeoning startup ventures. And more importantly, we want to make a difference in the lives of people who work with us.

We Deliver More

One of our guiding principles is to ‘Give more than we take’, in general to the communities we work with and the society at large. So here we are in Vancouver networking making connections with people looking for business. Our first port of call – The BC Tech Innovation Hub which is our base camp now. The friendly folks at BC Tech helped us in more ways than one, to move to Canada and set up business.

Well begun is half done

For starters, we have worked here in the past and you get a warm fuzzy feeling working in Canada. The people are welcoming, open to ideas which is great for the business. The tech community is vibrant and full of ideas. For a product development firm, Vancouver checks all the boxes. What’s more the local government of British Columbia rolls out a red carpet for new entrepreneurs willing to foster innovation and create potential job opportunities.

Vancouver & its Lovely Weather

Sunny days are here in Vancouver. A piece of cake so far? Not really! First week we set up shop in BC Tech Hub and went through the administrative process, found ourselves a couple of hot desks. Week 2 we hit the road, for meeting potential clients and attending meet-ups. A promising client meeting at a downtown Starbucks done, we were scheduled to attend a food tech meetup. However, the best-laid plans, got foiled with our rental car getting towed away for parking in the wrong place. After all the towing guys are the same all over, couldn’t care less for our ‘Just Arrived’ status! Later that evening we dragged ourselves to a tepid social media meet-up.

Good Things Come

Rest of the week was pretty uneventful – no meetings, no meet ups, making us wonder if we made the right move to shift base to Vancouver. But it’s still early days and we have to keep the faith! After all, good things come to those who wait! Hopefully, it’s all worth the wait. Finally, that Friday we had a promising meeting with a potential client, on a high growth path. We ended the meeting on a positive note, fingers crossed. Let’s see what the next week has in store for us. Whatever it is we’ll keep you posted on it. In the meantime, send us your suggestions on how to get new business, in a new city full of tech ideas. We are all ears!

Improving the Customer Experience with iBeacon Technology


For the uninitiated, iBeacon is a communication protocol developed by Apple on top of Bluetooth Smart technology. It allows developers to create mobile apps aware of location context provided by beacons. And opens up a plethora of opportunities for businesses to improve the customer experience.

How does it work?

Leveraging Bluetooth Low Energy (BLE), a device with iBeacon technology (beacon), can be used to establish a region around an object.This allows an iOS device to determine when it has entered or left the region, along with the proximity. There are both hardware and software components to consider when using iBeacon technology.

Any compatible iOS device could act as an iBeacon. The list currently includes the following devices:

iPhone 4s or later
3rd generation iPad or later
iPad Mini or later
5th generation iPod touch or later

Beacons only broadcast their iBeacon ID. For the sake of energy efficiency, Bluetooth Smart Device requires data packets to be small. So you cannot put any additional content in there. Hence, the beacon is only a trigger. It’s the app that handles content and notifications.

While there are many beacon manufacturers available in the market, popular amongst them is Estimote Beacons.

Tracking My Dog using a Beacon

So I got hold of one of those, and thought let’s create an app which will help us in region tracking. So I’ve picked up a real problem that I face everyday. When I leave my dog outside or in the backyard for some time, he wanders away. So I used beacon to track the dog within a certain radius/geofence. Now the Beacon is a collar for my dog and my iOS device acts as the iBeacon. Once the dog crosses a certain area (backyard in this case), I would get an alert. So it’s time for me to run and get him back!

iBeacon entirely depends on CoreLocation framework of iOS. First of all, we need to set the Beacon for tracking so that iOS device can listen for this beacon only. Here’s how to do it –

    self.beaconManager.startMonitoring(for: CLBeaconRegion( proximityUUID: UUID(uuidString: “xxxxxxxx-xxxx-xxxx-xxxx-xxxxxxxx”)!, major: xxxxx, minor: xxxxx, identifier: “monitored region”))

Here, beacon’s UUID, major and minor are provided by the manufacturer and we can change these values with a bit of help from the manufacturer.

Estimote has provided some key delegates which notify us on Enter/Exit.

  //MARK: Beacon Manager Delegates

    func beaconManager(_ manager: Any, didEnter region: CLBeaconRegion) {

        let notification = UILocalNotification()

        notification.soundName = “orion-19609.caf”

        notification.alertBody = “Remmy is nearby. No Worry!”



    func beaconManager(_ manager: Any, didExitRegion region: CLBeaconRegion) {

        let notification = UILocalNotification()

        notification.soundName = “Danger Alarm.caf”

        notification.alertBody = “Remmy is running out. Catch him!”



    func beaconManager(_ manager: Any, didFailWithError error: Error) {

        let notification = UILocalNotification()

        notification.alertBody = “\(error.localizedDescription)”



So, I have set two different sound alerts for Exit/Enter events. Voila!

The Advantages of iBeacon Technology

The best part of using beacons is the battery life is around 2 years. What’s more, for the iOS device, your app doesn’t need to be in foreground or background mode. The device always listens to BLE signals.

The frequency of the iBeacon transmission depends on the configuration and can be altered using device specific methods. Also, both the rate and the transmit power have an effect on the iBeacon’s battery life.

Of late, you have Android hardware manufacturers coming up with iBeacon support. Especially, Android 4.3+ devices with BluetoothLE can see surrounding beacons and Android 5.0+ devices can act as iBeacon device.

Finally, here’s a video to demonstrate iBeacon use cases and how retail stores can leverage this technology to improve the customer experience.

Give us shout if you would like some iOS development for your apps or products. Because at Idyllic, we are always up for a good challenge!

Choosing the Best Engagement Model for Software Development

Engagement Model eBook

Picking the right engagement model to work with your offshore partners is never an easy task. There is no “One Size Fits All” kind of a solution. You need to understand the existing engagement models in the market such as Fixed Bid and Time & Material. Weigh in the pros and cons of those models and see which one works for you better.

We have put together this eBook to give you some insights into how you can pick the right engagement model. Once you have a clear understanding of the models, you could get into a partnership that works for you as well as the service provider.

Fixed Bid Engagement Model

This is generally preferred by the customers. The maximum amount they would pay is set. In order to mitigate the risk, the service provider bumps up the estimate a little. So if the project is done in time, the service provider benefits. The mindset of the service provider is to get the project over and done with, as soon as possible. It is no longer about putting their best foot forward and delivering the best quality code. They will go only as far as it makes sense to get your sign-off.

Time & Material Engagement

This is of course loved by the service provider. They will keep building code and billing you until you have the money. If you have a large budget, they will keep going. Their monthly margins are now set and they do not have to worry.

As a customer, you will soon start to notice that you are burning cash. You are not getting as much value for the money you are spending. You could question them on speed and they will have all the right answers. The requirements changed or were underestimated. Something unknown took us more time. And the list goes on and on. The point is, it does not work in your favour eventually.

Hybrid Engagement Model

For the lack of a better word, I am going to call this new model a hybrid model. First the customer needs to set the right expectations of work with the service provider. So, for instance, you decide that it should not go beyond $60K. The second part to this is that the service provider must mention the bare minimum that they need per month to operate. Both these numbers should not be set in stone and the point is to arrive at a middle ground which keeps both the customer and the service provider vested in the project.

That’s a gist of the engagement models currently prevalent in the industry, they may not be the best suited for your business requirements. At least you have a fair idea when you start engaging with potential partners. On our part we would go that extra mile, to make the engagement work for you. And that’s a promise! In the meantime, you could download our eBook on Engagement Models for Software Development to get some inside information and valuable tips.

Download the eBook for Best Engagement Model for your offshore Software Development

Communication – The Key to a Successful Offshoring Partnership

Communication with Offshore Teams

Communication plays a critical role in the success of offshore teams that work as extended IT partners. The lack of proper communication channels and tools leads to disastrous consequences. Especially when teams are working across time zones. There is a multitude of reasons that can be attributed to this communication gap. The end results are always – poor quality of work, missed deadlines and unhappy clients.

Let us look at a few common pitfalls while working with offshore teams and how to address them effectively.

The Mindset 

Working with an offshore development team is never going to be seamless given the differences in times and the cultures. You need to understand the challenges of working with cross-cultural teams. You need to accept the challenges and work toward overcoming them. Once you have identified the root cause of the problem, you will be in a better position to find solutions. Much to your delight, solutions do exist and they are surprisingly simple to implement.

Get Past the Buffer

When you work with an Indian Offshore team, in all likelihood your single point of contact will be a Project Manager. This person is generally good at communication and hence eases some the challenges. However, a different set of problems come into play due to information loss. Your requirements may not be gathered and relayed effectively. And the technical team gets only a partial brief. The inputs from the development team are also lost in transit. You need to get past this buffer and build a direct communication channel with the software development team.

Cultural Differences

Like Rudyard Kipling said, East is East and West is West. But the two are meeting increasingly for work and otherwise. However one cannot expect the cultural differences to disappear completely. Watch this video from a TED conference that drives the point home humorously. You can’t expect an Indian developer to work the American way or vice versa.

If you embrace the culture, you could possibly get the best of both worlds. The ideal scenario would be to plan like an American Executive and dream like an Indian techie. Similarly, if you are offshoring to other countries you need leverage their culture to derive the best business outcomes.

Set The Right Expectations

You need to set the milestones for the team and the expectations in terms of the quality and speed. If you expect the team to deliver quality code you need to give them sufficient time. Remember, Rome wasn’t built in a day. But if you demand something delivered on the double, the developers tend to take short cuts. And it may impact the work quality. If you want the team to focus on quality, tell them so. And then if you need things done faster you may explore the option of deploying additional developers. Whatever the case, setting the right expectations at the beginning is important.

Employ Simple Processes

KISS -Keep It Simple Stupid, a  wise guy once said. Indian developers aren’t the best when it comes to following complex processes. Even with their solid mathematics skills, they are not very good at book-keeping. Logging in time, maintaining time-sheets are seen as meaningless activities. So keep such mundane tasks minimal and simple. They love what they do best – coding. So keep the process simple and follow them to the T.

Now that’s a quick summary on Communicating effectively with your offshore team. For a deep dive and some in depth insights, you may download the eBook on Communication – The Key to a Successful Offshoring Engagement.

Top 5 Hacks to Get the Best from your Indian Offshore Team

Offshore to India

Getting the best out of an offshore team in India is always a challenging task, inspite of the obvious cost advantages. Timezone differences, communication challenges, project management, quality of the code delivered, are all real issues that clients face. The solution, however, is surprisingly simple. Having delivered quite a few offshoring projects successfully, we have put together the best practices guide in offshoring work to an Indian firm.

Communicate Better   India is a country of multiple languages, dialects and cultures. So the developers speak in different accents which maybe hard to comprehend, at first. But the good news is the medium of instruction in most schools and colleges is English. So most developers are good with their written communication. Smart collaboration tools like slack come handy when you are communicating with your offshore team.

Know Your Team  Get the team on your side, maybe relocate to India for a couple of weeks. It won’t cost you much, or if you’re lucky, the offshoring firm may split the tab. But it will help you share the vision, product ideas and the overall direction with the team. You will get to know them better. Once you befriend them, they will go that extra mile to deliver the goods. Since you know the developers personally you can manage your project better once you are back in your country.

Show AppreciationWhen the offshore team goes that extra mile to deliver work, let them know you genuinely appreciate their efforts. Not with a cold thank you mail. In India, most developers prioritize work over their personal life. A heartfelt appreciation note or a gift card will go a long way in keeping the team motivated. It gives them a sense of achievement, pride and ownership, which will reinforce their commitment.

Promote GrowthIts natural for you to expect the offshore firm to think about your growth. Similarly you need to think of the firm’s growth. Call it Karma, but Indians do believe the principles of Good Karma even in business relationships. And in the end its a win-win relationship for you and them as well. Promote their business in your circles in the true spirit of partnership. You will win their loyalty and dedication forever.

Think Long-termLook at the offshore team as an extended arm of your business. If it is a continuously evolving business, engage with them for a marathon, not a short sprint. The offshore firm is always looking for long-term engagements. They can dedicate more resources & build the team around your project. The working partnership will evolve over a period of time and help you get more value.

For more such insights, download this eBook “Best Practices in Offshoring Software Development to India“. Invest 10 mins of your precious time. Deploy the strategies covered in the guide to get amazing results from your offshoring team.

Use of Amazon SES in Rails App to Send emails

What is Amazon SES?

Amazon SES is an email platform that provides an easy, cost-effective way to send and receive email using your own email addresses and domains.

Sending Email with Amazon SES using SMTP

You can use Simple Mail Transfer Protocol(SMTP) to send emails by using Amazon SES. You need an Amazon SES SMTP username and password to access the Amazon SES SMTP interface.

To create SMTP credentials:

1. Sign into the AWS Management Console and open the Amazon SES console at

2. In the navigation pane, click SMTP Settings.

3. In the content pane, click Create My SMTP Credentials.


4. In the Create User for SMTP dialog box, you will see that an SMTP username has been filled in for you. You can accept this suggested username or enter a different one. To proceed, click Create


5. Click on Show User SMTP Credentials. Your SMTP credentials will be displayed on the screen; copy them and store them in a safe place. You can also click Download Credentials to download a file that contains your credentials.

After creating your SMTP credentials, open the Verified Senders/Email Addresses screen. Before you can send an email using Amazon SES, you have to own an address or addresses which are going to be used as senders across the SES SMTP mail servers.


Configure mailer with SMTP with rails app:

Add the following code in config/environments/*.rb

Then add following code in mailers/ses_mailer.rb

Note: If your account is in Amazon SES sandbox, then you must also verify the email address of every recipient. For moving out of the sandbox, see Moving Out of the Amazon SES Sandbox.

View: view/ses_mailer/welcome.html.erb

Call Mailer:

You can track your email sending statistics on Sending Statistics of Amazon Console.

Sending emails using aws-ses gem:

1. Add aws-ses to the gem file –

2. Extend ActionMailer in config/initializers/your_config_file.rb, where config_file.rb is the name of the file which contains initialization routines for ses gem:

3. Then set the delivery method in `config/environments/*.rb` as appropriate:

You are now ready to send emails from rails app through Amazon SES. Just make sure you have verified email addresses through which you are going to send the emails and you are out of Amazon SES sandbox. Happy Mailing!!

Reasons why Perception Management is important


The key to conversation at work is flexibility and understanding how what you say might be perceived by others

Is managing perception really that important? Yes !! Because perception is often more important than reality. And in fact, your reality will not be a happy one if you’re not managing perception. There are many examples of how perception is more important than reality.

For Eg. A stock might be beaten up horribly because of the way people view the company, whether that view of the company is accurate or not. The opposite is true as well. Consider what happened in real estate recently. Home prices went much higher than they should have been because the perception of the home’s value was much higher than reality. This was a major contributing factor to a real estate bubble, which as all bubbles do, did burst before everyone’s eyes.

Perception is defined as the “process by which individuals select, organize, and interpret the input from their senses to give meaning and order to the world around them.

Organizations use perception management in daily internal and external interactions. Even prior to major product / strategy introductions and following events of crisis. In terms of advertising and brand image, without a perception to manage, no other form of communication happens. It all comes down to a simple strategy of reviews and public opinion. Even before a product gets launched in the market, its perception ground work starts. Company markets and promotes the product to boost its sales. As a result, the end market gets excited and actually looks forward to the product launch.

Thus even before the product hits the market it is already successful irrespective of how good or genuine the product actually might be. And after product spends few days in the market, nobody actually bothers to cross verify the marketing strategy or product quality. Because companies do not give people the opportunity to cross verify. They are ready with new launch plan within a couple of weeks.

Companies often use brand management in an attempt to change a potential customer’s perception of the product’s value. Through positive association, a brand manager can strengthen the company’s marketing and gain brand value. This is an important step in perception management because it aims at producing the most effective results. Brand management deals with competitors, promotions, costs, and satisfaction in order to earn trust from consumers and show positive feedback.

Perception management is a type of strategy that is aimed at guiding the motives, emotions, and conclusions of another party by means of using different approaches to alter that party’s perception of past events and the projections of future events. This particular type of strategy has been used in military operations in attempts to gain advantages over enemies and has also found use in the business world among competitors. The goal is to alter the perception of the opposing party in a way that provides the manager with an advantage that can be used successfully to score a victory or otherwise defeat that opposing party.

There is some difference of opinion regarding whether perception management must remain firmly rooted in the use of verifiable information that is presented in a manner that is likely to trigger the desired outcome, or if the strategy allows for the selective use of certain facts while ignoring others or even leaving room for the inclusion of data that is questionable. For those that focus on the use of verifiable data only, the task is to assess all the available information, then determine the best way to present those facts in a way that is likely to cause recipients to react in a certain manner.

At other times, the process of perception management includes the selective use of available data. Many times certain facts are presented completely and concisely while others are either presented only partly or are mostly left out altogether. Doing so makes it easier to create a particular perception that can be sold to consumers, the citizens of a given country, or to a rival of some sort, assuming the opposing party is not privy to and does not discover the omissions.

Opponents to perception management prefer that all relevant data be presented without prejudice in terms of assigning priority or value to any portion of the data, allowing the parties involved to engage in the prioritization as they see fit. With this tool being effective in terms of business competition, reaching consumers, and even in the political arena, perception management is likely to remain a viable strategy in many walks of life.

Why is Startup Hiring so difficult?

Ask any Startup CEO or founder, and chances there they’ll all tell you the same thing: Recruiting is hard.

Every business wants the most intelligent, dedicated, and experienced players to fill out their team. But entrepreneurs need people who are more than intelligent and experienced. They need passion. Wall Street experience and an Ivy League pedigrees aren’t as important as shared interests, ethics, and values; or people prepared to mature with your company’s own growth.

Startup’s need people who not only believe in the company’s mission but will work their butts off in a multitude of ways to fulfill it. With no bandwidth to babysit and mentor people, startup’s need people who can hit the ground running, and take ownership and run projects on their own. And they need them now. (Willing to take a 20% salary cut to work on something they can, at least, feel good about doesn’t hurt either).

Often in a startup’s infancy, hiring for a specific position in a rapidly growing business can prove challenging. Every member of that initial team must be able to perform various roles. They need to function as a Swiss Army knife of sorts; all the tools needed to build your perfect startup rolled in one. Finding people who can do that while still being experts in their domain isn’t simple.

Especially since the recruiting process, naturally, works a little bit differently than it does in established companies. For a larger business, the recruitment for individual roles has the ability to more focused and targeted. Startups don’t necessarily have the same luxury. Since you’re looking for those Jack-of-Trade types, it can be difficult simply to describe the role you’re hiring for. (Help Wanted: marketing guru with a background in graphic design, business operations, customer service, and it would be super great if were a pro at baking for office birthdays either).

So how do you choose the right people?

Well, there’s no formula to it but here at Idyllic, we don’t hire clones like most organisations do. We hire diverse people. We don’t look for people who fit in, we look for people who stand out. People who are self-assured and confident and who believe in what they do. We respect and love the fact that each and every human is unique.

Sure, we assess their skills for the role they are being hired for, but that’s just one aspect of their personality.. we’d rather focus on putting together a great team of awesome people. It’s worked really well for us and we’ve managed to build a team of extremely talented, crazy passionate people.

How do you hire? What do you do differently? We’d love to hear your thoughts on it.

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