Category: Idyllic Software

Patent Wars Get Personal – The Silencing of Maya


The Silencing of Maya – An infographic by the team at Idyllic Software Development Company

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The Silencing of Maya – an Edititorial Graphic By Idyllic Software – An infographic by the team at Editorial Graphic by Idyllic Software Development Company

Maya is a 4-year-old little girl who has the same bubbly personality of most 4-year-old little girls. However, she has one challenge that has made her the center of a big dispute. Maya cannot speak.

Prentke Romich Company (PRC) and Semantic Compaction Systems (SCS) make devices that are used to help people like Maya speak. These devices cost around $9000, and are not always the best fit for every individual who might need them.

PRC and SCS are suing a small company, Speak for Yourself (SfY) over alleged patented technology. SfY makes an inexpensive iPad app that costs around $300. The app helps speech deprived adults and children to speak. In fact, 4-year-old Maya has a Speak for Yourself app on her iPad, and has been making great progress in her ability to communicate with her parents with this app.

With her Speak for Yourself app Maya has been able to talk to her mother about the weather outside, she has been able to tell her parents what she wants to eat for lunch, and she has been able to spontaneously tell her Daddy that she loves him.

Apple Pulls SfY App

Even though the patent dispute is still undecided, and even though PRC has openly stated that they have no intention of creating any type of inexpensive app using this technology, Apple has decided to pull the app from iTunes. This decision leaves Maya (and anyone else who benefits from SfY, or may benefit from it in the future) without a voice.

Big Company slogans that profess to promote language, ideas and give everyone a voice are not reflected in the actions taken by the same big companies who would pull this app, and possibly others like it, because of alleged patent infringement.

Much of the time we don’t pay a lot of attention to patent wars between big corporations. We may go through our daily activities and not care who owns the right to what, as long as our lives don’t change. For many, however, the amazing technology that exists today is not merely used for convenience or for fun, but is truly life changing. And when arguments about who owns this life changing technology negatively effect those who need it, business does get personal.

We urge you to consider the fact that big business does change lives. PRC, SCS and Apple are making business decisions that are changing the life of little Maya, not to mention the countless others who are in her shoes.

Please speak up, so that Maya can speak for herself.
Sign Maya’s Petition
The Silencing of Maya Blog
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Web page – Power titles

We had been hearing a lot of praises for our website page titles until today when some one complained saying – we have to browse your entire website to read all the titles. So we thought of getting them all down in this one blog. There you go:

  1. We’re web developers specializing in Ruby on Rails.
  2. Work with us once & we’ll SPOIL you forever.
  3. Software development services with a purpose – YOU.
  4. High quality software for SOON TO BE BIG companies.
  5. Platform you’ll build your SUCCESS upon.
  6. Ruby on Rails – It’s COOL, It’s FAST, It’s PRAGMATIC.
  7. Rails is a KILLER app for Ruby. Its AWESOME.
  8. Gone in 3 seconds. That’s the name of the game.
  9. A CRITICIZING user is way better than a DORMANT one.
  10. Ready to build the next BIG thing?
  11. Make your profits EMBARRASSINGLY large
  12. It’s common sense to do Ruby on Rails
  13. A dream come true for SINATRA lovers
  14. We hate to work. We are RESTFUL.
  15. It’s not about beautiful data. Its about MEANINGFUL information.
  16. ezeeee javascript.
  17. A witchcraft for REAL TIME applications.
  18. Up your productivity. Up your MARGINS.
  19. Your CREATIVITY delivered.
  20. Sexy design, BEAUTIFUL implementation.
  21. Reality is that part of IMAGINATION that all agree upon.
  22. Become a one-stop-shop for your clients.
  23. We’ll ENLIVEN your beautiful designs.
  24. We’re what we are and we’ve a need to be.
  25. We do what we love and we love what we do.
  26. Talent works, attitude creates.
  27. Think Big, Aim small.

Have a good day.

Experimental emergence – A hale and hearty, living idea

There are thousands of software consulting and services company – so why add one more to the mix in such a matured industry?

This was the first question that was asked when we were about to roll out Idyllic Software Inc in July 2009. A very valid question from a very sane business minded person – Mr. B. We did not have a pragmatic answer then which would have satiated Mr. B, nor we have the right answer now. Though we knew the answer right from the beginning, there was nothing which was pragmatic and practical.

We are choosing this blog to be the medium for us to be out with our story.

Idyllic Software Inc

A mere experiment, was started by a handful of “Good” software developers with over several years of experience. Some of the key factors that drove to the formation of our company are as below:

“Converting ideas to implementation – and what about realizing the vision? “

We firmly believe that the ideas that occur to us can be quickly implemented technically. But realizing its vision is an entirely a different effort. It is important for the team to believe in the product they are building. Hence we choose the work we take on and make sure we can employ the right attitude to get the vision REALIZED. Being technologists ourselves, we take on the responsibility to build a robust, maintainable and more importantly evolving software. However, we understand that it takes more than mere implementation to make a software successful. Hence we constantly work with building the right partnerships with the necessary adjunct skills. Below are some of our major partnerships to illustrate a few:

  • As we realize that positioning the product is equally important as compared to the aesthetic value of the product, we have partnered up with an experienced branding and positioning expert company as compared to merely getting a graphic designer in place.
  • PR plays a vital role in calling out to the right audience and we work with our PR partners to ensure justice to the task.
  • As the product kicks off, you surely need a professional support team to communicate with the end users and hence we ensure non technical services such as call centers are not ignored.

Of course we understand the budget constraints with start-up projects and hence we step up where ever we could ourselves too. We recently did a creative imaginary story for one of our client considering their budget constraints. To our surprise the story rightly attracted the target audience and created long lasting engagement with the product. It surely was a discovery for us to find out the creative skills of one of our team members.

Now that is what we call the “Right Attitude!”.

@ISI realizing the vision of the idea is of utmost importance. End of product implementation only marks the beginning of efforts towards even more important milestones.

“You have a Voice but not a Choice – Why?”

If you are a developer, you would have felt or heard this out very LOUD. Oh boy, do they think that engineers cannot think business? We know Mr. B is a bright guy and respect and learn from his gray hairs and of course we know that he is paying our bills, but you cannot neglect the fact that he has not seen it all. There are several other bright people involved in developing the idea whose experiences differ and who think differently.

Bouncing ideas and making combined thoughtful decisions on what to build defines a successful product. It is part of our job role to help the business, Mr. B, by shouting out on approaches that are not going to work and of course pointing towards things that will work based on our experience and findings. Discussing and making a thoughtful decision does not only help save money but more importantly contributes to the success of the product.

@ISI we strictly do TDD – Team driven development of our company and the products we work on.

“Take ownership of your work – And what about the revenue?”

It is vital that the developers engaged in building the software have a stake in the success of the product. Not seeing developers as product partners is unfair to the product it self and hence the client. The developer boils down to an unmotivated coding monkey who codes by requirements only. Giving a revenue share for the work, gives an inherent stake to the developer in the company and motivates her to be at her best. This is a win win situation for all.

@ISI developers and clients are partners.

“Corporate life and personal life are different – What? I thought I had ONE life”

They say 60% of your life is work, it is very important that you enjoy your work life. But I do not understand why such a hard line between the two? Why cant working be equally fun and of course share the same intensity of responsibilities?

@ISI we have one good life. We do not see Monday Morning Blues and look forward to come to work as much as we look forward to going back home.

So did it work?

All that good things being said, 2 years down the line we now ask ourselves – did the experiment work?

The answer is, the experiment is still going ON. So we cannot give a quantitative answer to that, but here are some facts about us thus far:

  1. Very pleased and happy clients.
  2. Zero attrition rate: People leave companies for other jobs, no one has quit on us yet.
  3. All our clients from day 1 still work with us. I would say we formed some really good partnerships around.
  4. Zero marketing up until this blog goes live and growing by mere references.
  5. Very very Interesting work in technologies such as Ruby on Rails, Padrino, Sinatra, Alfresco, Java, Facebook applications, Yahoo Widgets, and lately even streaming servers such as Wowza.
  6. Even more interesting involvement in the field of marketing, PR and creative writing.

More to come on this as we go. We will keep you posted.

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