There was no innovation in ATS or recruitment marketing industry for years. Now suddenly, there is a surge of innovations with the advent of AI and machine learning. In effect, every recruitment marketing platform company is racing for features.
Mostly, it’s the same everywhere
- See applicants as customers.
- Be proactive instead of reactive.
- Transform magically with AI and ML
THE TOOLS AND FEATURES
Most common of them are listed below:
- Read honesty and other factors on video-based assessment tools
- AI-driven analytics
- Gamification to assess skills
- Chatbots for X, Y and Z
- Crowdsourced job descriptions for creating unbiased posts
- Data-driven candidate sourcing
- And the list goes on…
Analytics are being used to show how recruitment marketing platforms are relevant and how they close the positions faster to justify the return on investment (ROI). Hence, new roles are being defined such as employer brand manager, content strategists, digital and social media experts and the list goes on.
Does it sound daunting? It is. That is the reason why most companies take months or years to decide on choosing the right recruitment marketing platform. The sales cycle for recruitment marketing platforms is long.
THE IDEAL RECRUITMENT MARKETING SOLUTION
It seems like we are overcomplicating things. More so, we are also making it difficult to use these highly sophisticated platforms that are now available. The much hyped content marketing is working on a spray & pray mode for years currently. The content does not reach the right audience at the right time anyway.
Getting rid of the jargon, all we need is to build a pool of candidates that matches the company requirements and values, pique their interest, create a job application, interview to hire and work on retaining them longer.
Claiming the leadership in the space is not going to be about the number of sophisticated features you have built. Instead, it is going to be about how those advanced features become a natural affair through experience design. Would you agree?
Recruitment marketing platforms need to slow down. People must rethink the problem statement, rope in real users in the development process early on and simplify. User experience designers and researchers are going to be extremely valuable as we move the industry forward.
Are you trying to lead the recruitment marketing space? We would love to get into the discussion war room with you.