How A Smart Customer Stole Our Business

14 December 2016 by Jinesh Parekh 1 comment

We had a customer in Canada, let’s call him Smart Alex. They had off-shored their Ruby on Rails Spree development work to us in India. They had a pressing need and we took up the project. We delivered the project on time and the customer was very happy. The testimonial he gave us after the project speaks for itself. So the next thing we felt is that we’ll get more business from the customer. I am happy to say, we got none. The reason I am happy is that it’s in the best interests of our customer’s business.

How did it happen?

Our customer realized that they could build their own team here in India and took the plunge. This is not something new that I have seen. A lot of our customers have attempted this without much success. However, this particular customer did it well and more importantly, they did it better than us when it comes to costs, I must admit.

So what did this customer do differently, and how did they succeed?

It’s the mindset, not courage

A successful business always has the money to try out a few things and see if it works. However, Smart Alex set out to make things work instead of dipping his toes in the water. This mindset has made all the difference, I strongly believe.

Do not outsource when you can DIY

Most of the previous failed attempts started by hiring the big man first. The guy who will set the team, understand the culture and get it going. But find the wrong guy and it all goes downhill. Smart Alex flew down with some secondary research and picked Bangalore as the place to be. He hired an HR person of his choice first, got this person to Canada and showed how the Company works and then with his help set up 12 interviews with developers. He flew down himself and hired 4 out of them and kept coming back every few months for fresh hiring.

Set a budget

The most astonishing fact of this whole deal is the team he hired is half as expensive as the team we have. I had the opportunity to see the standup and I can tell you that he has built a superb team. The team seemed grounded in humbleness and was talking smart. Most of our previous customers have failed because you compare the Indian Rupee to the US Dollar and feel that everything is cheap. He studied the market and set the budget right where it should be.

A diligent process and ample humility

You would think that it is hard to manage an offshore team and there won’t be enough visibility. However, the watertight discipline of standups and humility in dealings is all that was required for the developers to take ownership of the product. More so, he did not consider it as a secondary team but fostered innovation and suggestions coming from the developers.

Within a year he built a solid team of 12 developers in a humble office space which is operating in a self sufficient fashion. Now, the time is ripe for hiring a product development director for scaling the team and the product itself.

I want to personally congratulate you Smart Alex for this smart move. There are tons of things that could have gone wrong, but it is your due diligence that has gotten you this far. Kudos!

Jinesh Parekh

Founder CEO, Idyllic.

Follow me on Twitter

1 thought on “How A Smart Customer Stole Our Business”

Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe To Our Blog

Get access to proven marketing ideas, latest trends and best practices.

More Reads

We learn, We share

Top 5 Hacks to Get the Best from your Indian Offshore Team

Getting the best out of an offshore team in India is always a challenging task, inspite of the obvious cost advantages. Timezone differences, communication challenges, project management, quality of the code delivered, are all real issues that clients face. The solution however is surprisingly simple. Having delivered quite a few offshoring projects successfully, we have put … Continue reading "Top 5 Hacks to Get the Best from your Indian Offshore Team"

A 5-Point Guide to Hiring the Right UX/UI Design Firm

Hiring the right UX/UI design team for your Mobile and Web development is never easy. What you see as an outstanding portfolio of work, may not guarantee a great end-product for you. You need to be aware of your product design needs, the constraints and the UX team’s strengths. And spend some time with the … Continue reading "A 5-Point Guide to Hiring the Right UX/UI Design Firm"

Next up home


Lets build cool stuff

Share your contact information & we will get in touch!

I want (Tell us more about your dream project)