Idyllic designed an app for NBA fans that lets them order food while they watch a live basketball game in a packed stadium. Fans’ primary focus is on the game and hence the navigation has to be minimalistic with very little customer effort needed. We studied the stadium space, lighting and noise levels before crafting the experience. We deployed innovative usability evaluation methods to evaluate the app.
The app experience had a direct impact on the number of orders and ultimately the revenues generated. The client was delighted with the end-product and was happy to be a part of the Webinar on UX design where we highlighted the FanKave case study.
To deep dive into the FanKave experience you could download the case study here.
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