Product experience
Fankave
Ordering inside a live arena — A non-intrusive food-ordering experience for NBA fans during a live game — designed for noise, dim light, and packed seats.
- Constraint
- Do not pull fans out of the game
- Method
- Environment study · role-play UX
- Context
- Live arena · mobile-first
The challenge was not building “another food app.” It was designing an experience used inside a packed arena during a live NBA game — loud, dim, crowded — while fans remained emotionally locked on the play.
We studied the environment, wrote user narratives, and iterated through design evaluation techniques including role-play, so the flow stayed minimal and transparent.
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